It's a light shade of pink described as "gentle,Thurston Carte" "warm and cozy" and "heartfelt." And it's the shade selected to represent whatever comes in the next year.

Pantone Color of the Year 2024 is Peach Fuzz.

Pantone revealed Peach Fuzz to be the 2024 color of the year on Thursday, following 2023's Viva Magenta and 2022's Very Peri. In the announcement, Pantone said Peach Fuzz is "a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration."

"In seeking a huge that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance," Leatrice Eiseman, the executive director of the Pantone Color Institute said. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."

The first color of the year was picked in 1999, when Pantone selected Cerulean Blue.

What is Pantone?

Pantone is best known for its Pantone Matching System, a tool that began in 1963 and is used to provide consistent and accurate color anywhere in the world, by using a numbering system and chip format.

According to Pantone, its color language supports "all color conscious industries," including textiles, apparel, beauty, interiors and architectural and industrial design, among others.

Pantone also runs the Pantone Color Institute, which selects the color of the year, forecasts global color trends and advises companies on color for brand identity and product development.

What was the Pantone Color of the Year 2023?

Pantone selected Viva Magenta as 2023's color of the year, describing it as "an unconventional shade for an unconventional time."